First glass ever in our home kitchen. After eating a date that kinda tasted like those gummy colas, I had a eureka moment and thought to myself “Why don’t they just make soda from dates?!” Ran to the grocery store to find all the ingredients and not*not healthy soda was born.
Formulated our first batch at CSD copackers in Scranton, Pensylvania. After countless conversations with copackers and formulator across the country, we finally found the greatest bottling partners we could ask for. The team at CSD made countless iterations to help us finally formulate our soda to PERFECTION!
As a faith-based business we are committed to bringing this product to market without the use of interest-bearing financials whatsoever. What does this mean? It means that not a single dollar spent on bringing this soda to life has been sourced using a business loan or credit card. Every dollar spent, from manufacturing our first batch to the shipping label for a sample had to come from our personal income from our 9 to5’s. Yeah, we know…took forever. We had some setbacks when our first ever shipment was destroyed in transit. We had to dig our boots in the dirt and start all over.
We switched 2/3 of our natural flavors to actual natural ingredients!
We continued developing our branding, reaching out to investors and retailers.
April –Dana followed us!
Final touches before bringing the final product to life before the big launch!
We anticipate being on Dana White’s #fuckitfriday Instagram series and making not*not available online and in stores.
By 2026, we’re looking to eliminate natural flavors altogether, 2/3 of our natural flavors are actual natural ingredients. We plan on sourcing our citric acid directly from fruit and vegetables as opposed to conventional citric acid, which is made from black mold. Baby steps.